The Care And Feeding Of Ideas

23.97 Brand New 5 In stock! Order now!
Publisher: Macmillan/McGraw-Hill
SKU: DADAX0812919696
ISBN : 9780812919691
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The Care and Feeding of Ideas

An advertising expert shares anecdotes from three decades in the ad business and his own "Backer's Laws of Ideas," showing readers how to apply his insights on creativity to their own careers. 30,000 first printing. Tour.

Specifications of The Care and Feeding of Ideas

GENERAL
AuthorBill Backer
BindingHardcover
LanguageEnglish
Edition1st
ISBN-100812919696
ISBN-139780812919691
PublisherCrown
Number Of Pages284
Publication Date1993-05-11
DIMENSIONS
Height9.5 inch.
Length1 inch.
Width5.75 inch.
Weight1.35 pounds.

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