The Codes Of Advertising: Fetishism And The Political Economy Of Meaning In The Consumer Society

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Brand: Routledge
SKU: DADAX041590353X
ISBN : 041590353X

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This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
Author : Sut Jhally
ISBN : 041590353X
Language : English
No of Pages : 240
Edition : Reprint
Publication Date : 12/12/1990
Format/Binding : Paperback
Book dimensions : 9.2x6x0.6
Book weight : 0.01

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