The Codes Of Advertising: Fetishism And The Political Economy Of Meaning In The Consumer Society

Brand: Routledge
SKU: DADAX041590353X
ISBN : 9780415903530
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.

Specifications of The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

GENERAL
AuthorSut Jhally
BindingPaperback
LanguageEnglish
EditionRevised ed.
ISBN-10041590353X
ISBN-139780415903530
PublisherRoutledge
Number Of Pages240
Publication Date1990-12-14
DIMENSIONS
Height9.21 inch.
Length6.14 inch.
Width0.55 inch.
Weight0.85 pounds.

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