The Design Of Everyday Things

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Brand: Basic Books
SKU: DADAX0465067107
ISBN : 0465067107

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First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Author : Donald A. Norman
ISBN : 0465067107
Language : English
No of Pages : 288
Edition : Reprint
Publication Date : 9/19/2002
Format/Binding : Paperback
Book dimensions : 8.2x5.4x0.9
Book weight : 0.01

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