The Design Of Things To Come: How Ordinary People Create Extraordinary Products

Brand: Wharton School Publishing
SKU: DADAX0131860828
ISBN : 9780131860827
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The Design of Things to Come: How Ordinary People Create Extraordinary Products

The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality.  The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before.

Specifications of The Design of Things to Come: How Ordinary People Create Extraordinary Products

GENERAL
AuthorCraig M. Vogel, Jonathan Cagan, Peter Boatwright
BindingHardcover
LanguageEnglish
ISBN-100131860828
ISBN-139780131860827
PublisherWharton School Publishing
Number Of Pages272
Publication Date2005-06-18
DIMENSIONS
Height9 inch.
Length6 inch.
Width1.1 inch.
Weight1.25 pounds.

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