The Fundamentals Of Business-to-business Sales & Marketing

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Brand: McGraw-Hill Education
SKU: DADAX0071408797
ISBN : 0071408797

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B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.

Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.

Author : John Coe
ISBN : 0071408797
Language : English
No of Pages : 208
Edition : 1
Publication Date : 8/29/2003
Format/Binding : Hardcover
Book dimensions : 9.1x6.3x0.8
Book weight : 0.01

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