The Fundamentals of Business-to-Business Sales & Marketing
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.
Specifications of The Fundamentals of Business-to-Business Sales & Marketing
|Number Of Pages||208|
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