The Fundamentals Of Business-to-Business Sales & Marketing

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Publisher: HarperCollins Publishers Ltd
SKU: DADAX0071408797
ISBN : 9780071408790
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The Fundamentals of Business-to-Business Sales & Marketing

B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.

Specifications of The Fundamentals of Business-to-Business Sales & Marketing

GENERAL
AuthorJohn Coe
BindingHardcover
LanguageEnglish
Edition1
ISBN-100071408797
ISBN-139780071408790
PublisherMcGraw-Hill Education
Number Of Pages208
Publication Date2003-08-29
DIMENSIONS
Height9.1 inch.
Length6.2 inch.
Width0.4 inch.
Weight1.15 pounds.

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