The Goal

Brand: HighBridge Company
SKU: DADAX1598870645
ISBN : 9781598870640
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The Goal

Revised third edition!

Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business—a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.

A business book disguised as a novel, a love story about the manufacturing process, and an exhilarating adventure in human potential, The Goal is changing how America does business. First published in 1984, it became an underground bestseller; today it's used by thousands of companies and taught in hundreds of business schools. Includes the author's personal story, "My Saga."

This third edition includes case study interviews. Professional readers recreate interviews that David Whitford, Editor at Large with Fortune Small Business, conducts with the author Eli Goldratt and with business professionals from General Motors, Thomson-Shore, Security Federal Banks and others who put the principles of The Goal into action.

Specifications of The Goal

GENERAL
AuthorEliyahu M. Goldratt
BindingAudio CD
LanguageEnglish
Edition3rd
ISBN-101598870645
ISBN-139781598870640
PublisherHighbridge Audio
Publication Date2006-09-07
DIMENSIONS
Height5.82 inch.
Length5.2 inch.
Width1.12 inch.
Weight0.62 pounds.

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