The Golden Age Of Advertising - The 50's

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Brand: Taschen
SKU: DADAX3822840904
ISBN : 3822840904

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Colorful capitalism (TASCHEN's 25th anniversary special edition) As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted everything from vacations in Las Vegas, where guests could watch atomic bombs detonate, to cigarettes as healthy mood-enhancers, promoted by a baby who claims his mother feels better after she smokes a Marlboro. In this 25th anniversary special edition, you'll find ads for cars, travel, technology, liquor, cigarettes, movies, appliances, furniture, war bonds, toothpaste, you name it?the full spectrum of products and services available to the eager American consumer. These ads portray an accurate picture of the colorful capitalism that dominated the spirit of the 50s.

Author : Jim Heimann
ISBN : 3822840904
Language : English
No of Pages : 352
Edition : 25 Spl Anv
Publication Date : 5/15/2005
Format/Binding : Hardcover
Book dimensions : 8.74x6.93x1.5
Book weight : 0.03

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