The Information Superhighway

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Brand: St. Martin's Press
SKU: DADAX0312160682
ISBN : 0312160682

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Cable companies are allying with long distance telephone and entertainment companies, telephone companies are allying with equipment suppliers and entertainment companies, multi-media companies are allying with everyone from museums to studios and travel agents. This text explores the shape of these partnerships and how they lower entry fees, consolidate technologies and influence regulatory structure. Randall L. Carlson has surveyed 90 companies involved in the Information Superhighway and looks at the way in which management are developing their organizations to make new technologies and services possible in an increasingly competitive market. His conclusions offer an insight for anyone interested in the Information Superhighway, strategic alliances and the implications of multimedia technologies.
Author : Randall L. Carson
ISBN : 0312160682
Language : English
No of Pages : 160
Publication Date : 1996-05
Format/Binding : Hardcover
Book dimensions : 8.73x5.65x0.7
Book weight : 0.01

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