The Marketing Plan Handbook (4th Edition)

36.87 Brand New 5 In stock! Order now!
Brand: Prentice Hall
SKU: DADAX0136089364
ISBN : 0136089364

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A step-by-step guide to creating a customized marketing plan.

The Marketing Plan Handbook
is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.

Author : Marian Burk Wood
ISBN : 0136089364
Language : English
No of Pages : 224
Edition : 4
Publication Date : 2/21/2010
Format/Binding : Paperback
Book dimensions : 8.9x7.2x0.5

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