The Marketing Plan Handbook (4th Edition)

Brand: Prentice Hall
SKU: DADAX0136089364
ISBN : 9780136089360
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The Marketing Plan Handbook (4th Edition)

A step-by-step guide to creating a customized marketing plan.

The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.

Specifications of The Marketing Plan Handbook (4th Edition)

GENERAL
AuthorMarian Burk Wood
BindingPaperback
LanguageEnglish
Edition4
ISBN-100136089364
ISBN-139780136089360
PublisherPearson
Number Of Pages224
Publication Date2010-02-21
DIMENSIONS
Height8.9 inch.
Length7.4 inch.
Width0.7 inch.
Weight0.4 pounds.

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