The Mcdonaldization Of Society: 20th Anniversary Edition

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Brand: SAGE Publications, Inc
SKU: DADAX1452226695
ISBN : 1452226695

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George Ritzer’s McDonaldization of Society, now celebrating its’ 20thanniversary, continues to stand as one of the pillars of modern day sociological thought. By linking theory to 21st century culture, this book resonates with students in a way that few other books do, opening their eyes to many current issues, especially in consumption and globalization. As in previous editions, the book has been updated and it offers new discussions of, among others, In-N-Out- Burger and Pret A Manger as possible antitheses of McDonaldization. The biggest change, however, is that the book has been radically streamlined to offer an even clearer articulation of the now-famous McDonaldization thesis.
Author : George Ritzer
ISBN : 1452226695
Language : English
No of Pages : 312
Edition : Seventh Edition
Publication Date : 4/19/2012
Format/Binding : Paperback
Book dimensions : 8.9x6x0.8
Book weight : 0.01

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