The Meaningful Brand: How Strong Brands Make More Money

Brand: Palgrave Macmillan
SKU: DADAX0230342264
ISBN : 9780230342262
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The Meaningful Brand: How Strong Brands Make More Money

Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.

Specifications of The Meaningful Brand: How Strong Brands Make More Money

GENERAL
AuthorN. Hollis
BindingHardcover
LanguageEnglish
Edition2013
ISBN-100230342264
ISBN-139780230342262
PublisherPalgrave Macmillan
Number Of Pages225
Publication Date2013-10-22
DIMENSIONS
Height9.45 inch.
Length6.42 inch.
Width0.98 inch.
Weight0.9 pounds.

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