The Nature And Origins Of Mass Opinion (cambridge Studies In Public Opinion And Political Psychology)

30.25 Brand New 5 In stock! Order now!
Brand: Cambridge University Press
SKU: DADAX0521407869
ISBN : 0521407869

Domestic Shipping:$5.95
International Shipping: Add $20.
Qty: - +
   - OR -   
In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory in order to explain the dynamics of public opinion on a broad range of subjects, including both domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behavior in U.S. House, Senate and Presidential elections. Particularly perplexing characteristics of public opinion are also examined, such as the high degree of random fluctuations in political attitudes observed in opinion surveys and the changes in attitudes due to minor changes in the wording of survey questions.
Author : John R. Zaller
ISBN : 0521407869
Language : English
No of Pages : 382
Publication Date : 8/28/1992
Format/Binding : Paperback
Book dimensions : 8.9x6x0.9
Book weight : 0.01

Write a review

Your Name:

Your Email

Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: