The New Business Road Test: What Entrepreneurs And Executives Should Do Before Writing A Business Plan (3rd Edition)

27.42 Brand New 5 In stock! Order now!
Brand: FT Press
SKU: DADAX027373279X
ISBN : 027373279X

Domestic Shipping:$4.95
International Shipping: Add $20.
Qty: - +
   - OR -   

Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you’re pursuing a fundamentally flawed opportunity you’re heading for failure. So before spending time and money on a new enterprise it’s vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes.


The new edition of this best-selling book features:


• A new version of the 7 domains model.

• Updated case studies that reflect the changes that have happened in the last four years.

• Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable.

• A new author run companion website for readers to access extra information.


Author : John Mullins
ISBN : 027373279X
Language : English
No of Pages : 336
Edition : 3
Publication Date : 7/17/2010
Format/Binding : Paperback
Book dimensions : 9.1x6.1x1
Book weight : 0.01

Write a review

Your Name:

Your Email:

Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: