The Old Rules Of Marketing Are Dead: 6 New Rules To Reinvent Your Brand And Reignite Your Business
ISBN : 0071762558
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The New York Times and USA Today Bestseller!
Reinvent your marketing to keep up with an ever-changing marketplace
â€œA must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world.â€
â€”Robert Hanson, President, Global Leviâ€™sÂ® Brand, Levis Strauss & Co.
â€œPearson makes the clearest statement yet about the new world of marketing, as he makes the difficult and complex concepts of brands and reinvention understandable to everyone.â€
â€”Bob Jeffrey, CEO, JWT
â€œWhen it comes to global brands, Pearson has no peers. His understanding of how companies and enterprises that breakaway from their competitors and reinvent their businesses will inherit the next era of global commerce is revolutionary.â€
â€”Michel Recalt, Director of Marketing and Brand Strategy, LVMH Moet Hennessy Louis Vuitton
â€œThe Old Rules of Marketing are Dead presents a new reality: marketing must be reinvented if it is to remain relevant by placing a premium on business acumen, strategy and communications.â€
â€”MaryLee Sachs, Chairman U.S., Hill & Knowlton
â€œPearson has distilled 27 years of business experience into a book that shows the old ways of marketing have been replaced by new more up-to-date approaches and concepts to reinvent businesses and brandsâ€”and drive profitable sales.â€
â€”Stephen G. Butler, retired Chairman / CEO, KPMG International / KPMG LLP
â€œTim Pearsonâ€™s name is synonymous with strategy, value-proposition development, and marketing. From now on, it will be synonymous with reinvention and the new â€˜do or dieâ€™ rules of business.â€
â€”Mark A. Emkes, retired Chairman, CEO and President, Bridgestone Americas
â€œEvery leader and company director must learn the fundamental rules and principles of reinvention that will bring marketing into the 21st century. Reinvention must be the byword for this post-Great Recession era and the changes it requires that will make companies and businesses of all sizes great.â€
â€”R. David Hoover, Chairman, President and CEO, Ball Corporation
About the Book:
Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world . . . except for those who are supposed to be marketing to them. While consumers, customers, and marketplaces have adapted to these new realities, most marketers have not.
Renowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketingâ€”and bring your companyâ€™s marketing into the twenty-first century.
Too many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem; and marketing results canâ€™t be measured. It all adds up to the age-old belief that marketing is an art, not a scienceâ€”which couldnâ€™t be further from the truth.
The Old Rules of Marketing Are Dead is a road map for breaking out of old, establishedâ€”and increasingly ineffectiveâ€”routines and reinventing your organizationâ€™s marketing by:
- Positioning marketing as a business partnerâ€”not as a tool for meeting a strategic objective
- Holding marketing accountable for results with the application of hard dataâ€” not vague qualitative measurements
- Providing leadership within your organizationâ€”not following the direction of everyone else
From research frameworks and concept development to planning, budgeting, media placement, and program implementation, marketers have not kept upâ€”to the detriment of themselves and their companies. Completely revamping old-school marketing is the only way to drive profitable sales, create growing brands, and increase market share in todayâ€™s postâ€“Great Recession business landscape.
Pearson calls for nothing short of a marketing revolution. You must throw out almost everything you hold dear and embrace technology, a new role in business, and real accountability. The Old Rules of Marketing Are Dead has what you need to reinvent your products, your servicesâ€”and your future.
Author : Timothy R. Pearson
ISBN : 0071762558
Language : English
No of Pages : 256
Edition : 1
Publication Date : 4/18/2011
Format/Binding : Hardcover
Book dimensions : 9x6.3x1
Book weight : 0.01
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