The Origin Of Brands: Discover The Natural Laws Of Product Innovation And Business Survival

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Publisher: Collins Publishers
SKU: DADAX0060570148
ISBN : 9780060570149
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

What Charles Darwin did for biology, Al and Laura Ries do for branding.

Specifications of The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

GENERAL
AuthorAl Ries, Laura Ries
BindingHardcover
LanguageEnglish
Edition1
ISBN-100060570148
ISBN-139780060570149
PublisherHarperBusiness
Number Of Pages320
Publication Date2004-05-11
DIMENSIONS
Height8.25 inch.
Length5.5 inch.
Width1.05 inch.
Weight1.35 pounds.

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