The Story Of Purpose: The Path To Creating A Brighter Brand, A Greater Company, And A Lasting Legacy

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Brand: Wiley
SKU: DADAX1118443691
ISBN : 9781118443699
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The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy

Some ideas are bigger than others, and the Master Idea—your company's purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.

Specifications of The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy

GENERAL
AuthorJoey Reiman
BindingHardcover
LanguageEnglish
Edition1
ISBN-101118443691
ISBN-139781118443699
PublisherWiley
Number Of Pages256
Publication Date2012-12-17
DIMENSIONS
Height8.8 inch.
Length5.8 inch.
Width0.95 inch.
Weight0.65 pounds.

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