The Strategy And Tactics Of Pricing: A Guide To Growing More Profitably (4th Edition)

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Brand: Pearson Prentice Hall
SKU: DADAX0131856774
ISBN : 0131856774

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For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
Author : Thomas T. Nagle
ISBN : 0131856774
Language : English
No of Pages : 368
Edition : 4th
Publication Date : 12/3/2005
Format/Binding : Hardcover
Book dimensions : 9.13x6.06x0.87
Book weight : 0.01

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