The Strategy And Tactics Of Pricing: A Guide To Growing More Profitably

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Publisher: Collier Books
SKU: DADAX0131856774
ISBN : 978013185677
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

Specifications of The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

GENERAL
AuthorThomas T. Nagle, John E. Hogan
BindingPaperback
LanguageEnglish
Edition4th
ISBN-100131856774
ISBN-139780131856776
PublisherPearson Prentice Hall
Number Of Pages368
Publication Date2005-12-14
DIMENSIONS
Height9.26 inch.
Length6.22 inch.
Width0.83 inch.
Weight1.1 pounds.

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