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The Strategy And Tactics Of Pricing: A Guide To Profitable Decision Making
Publisher: Dr. Tom Barrett
SKU: DADAX013026248X
ISBN : 9780130262486
Condition : New
SKU: DADAX013026248X
ISBN : 9780130262486
Condition : New
Price:
$13.96
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
Specifications of The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
| GENERAL | |
|---|---|
| Author | Thomas Nagle |
| Binding | Paperback |
| Language | English |
| Edition | 3 |
| ISBN-10 | 013026248X |
| ISBN-13 | 9780130262486 |
| Publisher | Routledge |
| Number Of Pages | 398 |
| Publication Date | 2001-11-21 |
| DIMENSIONS | |
|---|---|
| Height | 9.3 inch. |
| Length | 5.96 inch. |
| Width | 0.92 inch. |
| Weight | 1.25 pounds. |
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