The Total Package: The Evolution And Secret Meanings Of Boxes, Bottles, Cans, And Tubes

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Brand: Little Brown & Co (T)
SKU: DADAX0316364800
ISBN : 0316364800

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By the author of Populuxe. This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.
Author : Thomas Hine
ISBN : 0316364800
Language : English
No of Pages : 304
Edition : 1
Publication Date : 1995-04
Format/Binding : Hardcover
Book dimensions : 9.6x6.6x1.1
Book weight : 0.01

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