The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans, and Tubes
By the author of Populuxe. This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.
Specifications of The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans, and Tubes
|Publisher||Little Brown & Co (T)|
|Number Of Pages||304|
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