The Truth About What Customers Want

15.22 Brand New 5 In stock! Order now!
Brand: FT Press
SKU: DADAX0137142269
ISBN : 0137142269

Domestic Shipping:$3.95
International Shipping: Add $20.
Qty: - +
   - OR -   

Customers demystified! How you can move them to more...and keep on buying!

  • The truth about what customers really want, think, and feel
  • The truth about keeping current customers happy–and loyal
  • The truth about the newest trends and advances in consumer behavior


Simply the best thinking



This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers


“Michael Solomon’s The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today’s technology-driven world.”

Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker


Author : Michael R. Solomon
ISBN : 0137142269
Language : English
No of Pages : 224
Edition : 1
Publication Date : 10/26/2008
Format/Binding : Paperback
Book dimensions : 8.5x5.43x0.63
Book weight : 0.01

Write a review

Your Name:

Your Email:

Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: