The Truth About What Customers Want

Brand: FT Press
SKU: DADAX0137142269
ISBN : 9780137142262
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The Truth About What Customers Want

Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happy–and loyal The truth about the newest trends and advances in consumer behavior   Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH   This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers   “Michael Solomon’s The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today’s technology-driven world.” Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker  

Specifications of The Truth About What Customers Want

GENERAL
AuthorMichael G. Solomon
BindingPaperback
LanguageEnglish
Edition1
ISBN-100137142269
ISBN-139780137142262
PublisherFT Press
Number Of Pages224
Publication Date2008-10-26
DIMENSIONS
Height8.2 inch.
Length5.4 inch.
Width0.6 inch.
Weight0.79 pounds.

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