The Ultimate Assist: The Relationship And Broadcast Strategies Of The Nba And Television Networks (Hampton Press Communication Series: Mass Media And Journalism)

Brand: Hampton Pr
SKU: DADAX1572734086
ISBN : 9781572734081
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The Ultimate Assist: The Relationship and Broadcast Strategies of the Nba and Television Networks (Hampton Press Communication Series: Mass Media and Journalism)

This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help grow the sport of NBA basketball from the late 1970s-80s to the present. It features exclusive interviews with key personnel and offers an integrated model of mass media and uses and gratifications effects.

Specifications of The Ultimate Assist: The Relationship and Broadcast Strategies of the Nba and Television Networks (Hampton Press Communication Series: Mass Media and Journalism)

GENERAL
AuthorJohn A. Fortunato
BindingPaperback
LanguageEnglish
ISBN-101572734086
ISBN-139781572734081
PublisherHampton Pr
Number Of Pages272
Publication Date2001-11-05
DIMENSIONS
Height9 inch.
Length0.75 inch.
Width6 inch.
Weight0.8 pounds.

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