The Ultimate Assist: The Relationship And Broadcast Strategies Of The Nba And Television Networks (hampton Press Communication Series: Mass Media And Journalism)

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Brand: Hampton Pr
SKU: DADAX1572734086
ISBN : 1572734086

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This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help grow the sport of NBA basketball from the late 1970s-80s to the present. It features exclusive interviews with key personnel and offers an integrated model of mass media and uses and gratifications effects.
Author : John A. Fortunato
ISBN : 1572734086
Language : English
No of Pages : 272
Publication Date : 11/5/2001
Format/Binding : Paperback
Book dimensions : 8.9x6x0.7
Book weight : 0.01

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