Tourism: The Business Of Travel (4th Edition)

Brand: Prentice Hall
SKU: DADAX0137147295
ISBN : 9780137147298
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Tourism: The Business of Travel (4th Edition)

Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.

Specifications of Tourism: The Business of Travel (4th Edition)

GENERAL
AuthorRoy A. Cook D.B.A., Laura J. Yale Ph.D. Emerita, Joseph J. Marqua
BindingPaperback
LanguageEnglish
Edition4
ISBN-100137147295
ISBN-139780137147298
PublisherPrentice Hall
Number Of Pages432
Publication Date2009-02-21
DIMENSIONS
Height10.8 inch.
Length8.2 inch.
Width0.6 inch.
Weight2 pounds.

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