Transnational Management: Text, Cases & Readings In Cross-border Management

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Brand: McGraw-Hill Education
SKU: DADAX007813711X
ISBN : 007813711X

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Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.
Author : Christopher Bartlett
ISBN : 007813711X
Language : English
No of Pages : 800
Edition : 6
Publication Date : 3/2/2010
Format/Binding : Hardcover
Book dimensions : 9.3x7.5x1.4
Book weight : 0.03

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