Typography: Macro And Microaesthetics

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Brand: Arthur Niggli
SKU: DADAX3721203488
ISBN : 3721203488

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Typography - that is, typography the reader can comprehend and understand - is based on certain fundamental principles. As long as letters, words, and sentences are used to transmit information, these same principles will remain valid - even in electronic media. Part one of this publication discusses the typographic elements; the microaesthetic qualities of letters, numbers, and punctuation marks, lines, and geometric elements and their diverse applications. Part two analyses the design aspects of space, structure, sequence, contrast, form and counterform, and illustrates their function with examples from teaching and praxis. Part three demonstrates how typographic elements contribute to design on the microaesthetic level. Part four, based on a series of architectural posters, analyzes the interrelationship between purpose, macrostructure, and microaesthetics. This publication provides artistic and technical instruction for typographic designers, architects, and professionals in allied creative fields. It facilitates a more critical appreciation not only of the mediated foreground, but also of the unscripted background and of the various relationships between them.
Author : Willi Kunz
ISBN : 3721203488
Language : English
No of Pages : 171
Edition : Rev., Expanded Ed., English Language Ed
Publication Date : 4/5/2000
Format/Binding : Hardcover
Book dimensions : 11x8.6x0.7
Book weight : 0.02

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