Understanding Brands: Ten Experts Who Do

Brand: Kogan Page
SKU: DADAX074942110X
ISBN : 9780749421106
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Understanding Brands: Ten Experts Who Do

Product brands are influential in the customer's perception of a company, and can greatly enhance the marketing image. This guide covers various issues concerned with brands, from brand definition and structure, through media planning and packaging, to aspects such as creativity and valuation.

Specifications of Understanding Brands: Ten Experts Who Do

GENERAL
AuthorDon Cowley
BindingPaperback
LanguageEnglish
ISBN-10074942110X
ISBN-139780749421106
PublisherKogan Page
Number Of Pages224
Publication Date1997-12-12
DIMENSIONS
Height9.16 inch.
Length6.03 inch.
Width0.64 inch.
Weight1.06 pounds.

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