Understanding Brands: Ten Experts Who Do

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Brand: Kogan Page
SKU: DADAX074942110X
ISBN : 074942110X

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Product brands are influential in the customer's perception of a company, and can greatly enhance the marketing image. This guide covers various issues concerned with brands, from brand definition and structure, through media planning and packaging, to aspects such as creativity and valuation.
Author : Don Cowley
ISBN : 074942110X
Language : English
No of Pages : 224
Publication Date : 12/12/1997
Format/Binding : Paperback
Book dimensions : 9.06x6.06x0.63
Book weight : 0.01

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