Understanding Business

Brand: Irwin/McGraw-Hill
SKU: DADAX0077268342
ISBN : 9780077268343
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Understanding Business

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Specifications of Understanding Business

GENERAL
AuthorWilliam G. Nickels
BindingHardcover
LanguageEnglish
Edition9 Edition
ISBN-100077268342
ISBN-139780077268343
PublisherIrwin/McGraw-Hill
Number Of Pages569
Publication Date2010-11-01
DIMENSIONS
Height0 inch.
Length0 inch.
Width0 inch.
Weight4.45 pounds.

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