Undressing The Ad: Reading Culture In Advertising

Brand: Peter Lang International Academic Publishers
SKU: DADAX0820437557
ISBN : 9780820437552
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Undressing the Ad: Reading Culture in Advertising

Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at selling goods and services. Rather they are texts that shape contemporary culture and shape our images of ourselves.

Specifications of Undressing the Ad: Reading Culture in Advertising

GENERAL
BindingPaperback
LanguageEnglish
Edition3
ISBN-100820437557
ISBN-139780820437552
PublisherPeter Lang Inc., International Academic Publishers
Number Of Pages250
Publication Date1998-07-01
DIMENSIONS
Height9.03 inch.
Length6.07 inch.
Width0.65 inch.
Weight0.8 pounds.

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