Unrelenting Innovation: How to Create a Culture for Market Dominance
Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the future. Organizations build these traits by providing incentives for enterprise, empowering product champions, and encouraging internal markets.
Specifications of Unrelenting Innovation: How to Create a Culture for Market Dominance
|Author||Gerard J. Tellis|
|Number Of Pages||352|
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