Visual Research: An Introduction to Research Methodologies in Graphic Design
Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.
Specifications of Visual Research: An Introduction to Research Methodologies in Graphic Design
|Author||Ian Noble, Russell Bestley|
|Number Of Pages||192|
Write a review
Note: HTML is not translated!
Rating: Bad Good
Enter the code in the box below: