Visual Research: An Introduction To Research Methodologies In Graphic Design

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Brand: AVA Publishing
SKU: DADAX2884790497
ISBN : 2884790497

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Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.

Author : Ian Noble
ISBN : 2884790497
Language : English
No of Pages : 192
Publication Date : 4/28/2005
Format/Binding : Paperback
Book dimensions : 11.26x8.58x0.94
Book weight : 0.02

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