Welcome To Hospitality: An Introduction

Brand: Cengage Learning
SKU: DADAX1428321489
ISBN : 9781428321489
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Welcome to Hospitality: An Introduction

Welcome to Hospitality: An Introduction provides a detailed description of the many facets of the Hospitality and Tourism sector, including tours and travel, hotels, restaurants, culinary, casino operations, cruises, and the recreation and leisure industries. Personal profiles of industry leaders highlight the wide range of career opportunities available in the field. The authors discuss the Hospitality and Tourism industry's evolution toward increased internationalization and integration. Industry Insight vignettes offer a behind-the-scenes view of real-life job tasks and career success stories. Each chapter features practical case study scenarios, including business and social attitude comparatives, advertising and marketing messaging, financial modeling, and competitive analysis formulation. New To This Edition: Expanded coverage of industry career opportunities, a comprehensive new chapter on the Gaming Industry, and expanded coverage of Events Management.

Specifications of Welcome to Hospitality: An Introduction

GENERAL
AuthorKaye (Kye-Sung) Chon, Thomas A. Maier
BindingHardcover
LanguageEnglish
Edition3
ISBN-101428321489
ISBN-139781428321489
PublisherDelmar Cengage Learning
Number Of Pages512
Publication Date2009-03-18
DIMENSIONS
Height10.5 inch.
Length0.75 inch.
Width8.25 inch.
Weight2.15 pounds.

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