Welcome To Hospitality: An Introduction

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Brand: Cengage Learning
SKU: DADAX1428321489
ISBN : 1428321489

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Welcome to Hospitality: An Introduction provides a detailed description of the many facets of the Hospitality and Tourism sector, including tours and travel, hotels, restaurants, culinary, casino operations, cruises, and the recreation and leisure industries. Personal profiles of industry leaders highlight the wide range of career opportunities available in the field. The authors discuss the Hospitality and Tourism industry's evolution toward increased internationalization and integration. Industry Insight vignettes offer a behind-the-scenes view of real-life job tasks and career success stories. Each chapter features practical case study scenarios, including business and social attitude comparatives, advertising and marketing messaging, financial modeling, and competitive analysis formulation. New To This Edition: Expanded coverage of industry career opportunities, a comprehensive new chapter on the Gaming Industry, and expanded coverage of Events Management.
Author : Kaye (Kye-Sung) Chon
ISBN : 1428321489
Language : English
No of Pages : 512
Edition : 3
Publication Date : 3/18/2009
Format/Binding : Hardcover
Book dimensions : 10.1x7.9x1
Book weight : 0.02

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