Who Says Elephants Can't Dance? Inside Ibm's Historic Turnaround

15.31 Brand New 5 In stock! Order now!
Brand: HarperAudio
SKU: DADAX0060527161
ISBN : 0060527161

Domestic Shipping:$4.95
International Shipping: Add $20.
Qty: - +
   - OR -   

In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.

Enter Lou Gerstner. The presumption was that Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units -- effectively eliminating the corporation that had invented many of the industry's most important technologies. Instead, Gerstner took hold of the company, making the bold decision to keep it together, defiantly announcing, "The last thing IBM needs right now is a vision."

Told in Lou Gerstner's own words, this is a story of an extraordinary turn-around, a case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership. Summing up his historic business achievement, Gerstner recounts high-level meetings, explains the no-turning-back decisions that had to be made, and offers his hard-won conclusions about the essence of what makes a great company run.

Read by Edward Herrman
With an introduction Read by the Author

Author : Louis V. Gerstner Jr.
ISBN : 0060527161
Language : English
Edition : Abridged
Publication Date : 11/12/2002
Format/Binding : Audio CD
Book dimensions : 5.75x5.2x0.71

Write a review

Your Name:

Your Email

Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: