Why People Buy

Brand: Oxford University Press
SKU: DADAX0195040872
ISBN : 9780195040876
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Why People Buy

Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is "must" reading for anyone involved in selling or buying.

Specifications of Why People Buy

GENERAL
AuthorJohn O'Shaughnessy
BindingPaperback
LanguageEnglish
EditionReprint
ISBN-100195040872
ISBN-139780195040876
PublisherOxford University Press
Number Of Pages208
Publication Date1989-12-21
DIMENSIONS
Height5.31 inch.
Length8 inch.
Width0.45 inch.
Weight0.45 pounds.

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