Why People Buy

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Brand: Oxford University Press
SKU: DADAX0195040872
ISBN : 0195040872

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Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is "must" reading for anyone involved in selling or buying.
Author : John O'Shaughnessy
ISBN : 0195040872
Language : English
No of Pages : 208
Edition : Reprint
Publication Date : 12/21/1989
Format/Binding : Paperback
Book dimensions : 7.8x5.6x0.4

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