Cases In Health Care Marketing

$16.40 New In stock Publisher: Pocket
SKU: SONG0763764485
ISBN : 9780763764487
Condition : Used
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Cases In Health Care Marketing

Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor’s materials.

Specifications of Cases In Health Care Marketing

GENERAL
AuthorJohn L. Fortenberry Jr.
BindingPaperback
LanguageEnglish
Edition1
ISBN-100763764485
ISBN-139780763764487
PublisherJones & Bartlett Learning
Number Of Pages244
Publication Date2010-03-12
DIMENSIONS
Height9.02 inch.
Length5.98 inch.
Width0.53 inch.
Weight0.75 pounds.

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