A Smile In The Mind

$139.21 New In stock Publisher: W. W. Norton & Company
SKU: DADAX0714838128
ISBN : 9780714838120
Condition : New
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A Smile in the Mind

This book explores so-called 'witty thinking' - arguably the most entertaining area of graphic design. Witty thinking is playfulness with ideas, words playing against images, and unexpected connections prompting new insights. It is clever thinking, not funny drawing. A Smile in the Mind analyses the intricate thought processes behind the apparently forward images. It shows how to make the case for witty solutions and, through a series of in-depth interviews with the world's top designers, suggests how to get inspiration. Gathering together the best examples of graphic wit over the past three decades, this book includes work from over 300 designers in the USA, Britain, Europe and Japan. Written with insight and a subtle lightness of touch, it offers designers a friendly read, a helpful sourcebook and a dynamic trigger for ideas.

Specifications of A Smile in the Mind

GENERAL
AuthorBeryl McAlhone
BindingPaperback
LanguageEnglish
EditionNew Ed
ISBN-100714838128
ISBN-139780714838120
PublisherPhaidon Press
Number Of Pages240
Publication Date1998-08-13
DIMENSIONS
Height11.5 inch.
Length10 inch.
Width1 inch.
Weight3.22 pounds.

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