Basic Marketing Research (Book Only)

$286.70 New In stock Publisher: Brand: South-Western College Pub
SKU: DADAX032459934X
ISBN : 9780324599343
Availability: Only 5 Left In-stock.

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Basic Marketing Research (Book Only)

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Specification of Basic Marketing Research (Book Only)

GENERAL
AuthorGilbert A. Churchill
BindingHardcover
LanguageEnglish
Edition7
ISBN-10032459934
ISBN-139780324599343
PublisherSouth-Western College Pub
Publication Year2009
DIMENSIONS
Height10.9 inch.
Length8.5 inch.
Width1.1 inch.
Weight3.15 pounds.

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