Business Market Management: Understanding, Creating And Delivering Value (2nd Edition) (Hardcover)

$13.52 New In stock Publisher: Routledge
SKU: DADAX0130451878
ISBN : 9780130451873
Condition : New
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Business Market Management: Understanding, Creating and Delivering Value (2nd Edition)

For undergraduate and MBA courses in business-to-business marketing or industrial marketing.Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for assessing customer value and a set of processes for translating knowledge of value into actionable marketing strategies and programs. Subject matter and examples draw on the authors' extensive management practice and academic research. The Second Edition makes it easier to teach and use value-based marketing by providing more detailed descriptions and practical examples of customer value assessment and value proposition design.

Specification of Business Market Management: Understanding, Creating and Delivering Value (2nd Edition)

AuthorJames C. Anderson
PublisherPrentice Hall
Publication Year2003
Height7.24 inch.
Length0.94 inch.
Width9.34 inch.
Weight1.9 pounds.

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