Consumer Behavior In Fashion (2nd Edition) (Paperback)

$61.71 New Out of stock Publisher: Routledge
SKU: DADAX0131714740
ISBN : 9780131714748
Condition : New
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Consumer Behavior in Fashion (2nd Edition)

In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only probes the psyche of the American consumer, but considers the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality. Fashion and Interior Designers

Specification of Consumer Behavior in Fashion (2nd Edition)

AuthorMichael R. Solomon
PublisherPrentice Hall
Publication Year2008
Height7.8 inch.
Length1.4 inch.
Width9.8 inch.
Weight2.65 pounds.

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