Crisis Communications In Healthcare: Managing Difficult Times Effectively

Crisis Communications in Healthcare: Managing Difficult Times Effectively

This comprehensive resource will help hospitals and health systems be better prepared to deal with whatever emergencies come their way. Crisis Communications in Healthcare covers everything from developing crisis communications plans to debriefing after the crisis is over. Special chapters are devoted to crisis-specific media relations and internal communications. Tools, tips, and templates are in abundance throughout, along with sample policies and procedures. The book also features 17 case studies in which healthcare communications practitioners share their experiences guiding their hospitals and health systems through all sorts of crises--from strikes to school bus accidents and hurricanes to hospital evacuations. Chapters include: Planning for a Crisis, Crisis Communications: The Basics, Media Relations in a Crisis, Internal Communications in a Crisis, and After the Crisis Is Over.