E-business (R)evolution, The
Build the case for e-business and e-commerce; then learn how to choose the right technologies, avoid the legal (and other) pitfalls of e-business; and much more. Coverage includes: Planning for e-business: back office systems, technology choices, ISPs, and architecture. Marketing that works: personalization, content, affiliates, localization, promotion, advertising, measurement, and more.
Specification of E-business (R)evolution, The
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