Hands-On Social Marketing: A Step-by-Step Guide To Designing Change For Good
ISBN : 9781412953696
Condition : New
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Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good
style="LINE-HEIGHT: normal">This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.
Specification of Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good
|Author||Nedra Kline Weinreich|
|Publisher||SAGE Publications, Inc|
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