Hands-On Social Marketing: A Step-by-Step Guide To Designing Change For Good

$122.68 New In stock Publisher: SAGE Publications, Inc
SKU: DADAX1412953693
ISBN : 9781412953696
Condition : New
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Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good

style="LINE-HEIGHT: normal">This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.

Specification of Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good

GENERAL
AuthorNedra Kline Weinreich
BindingPaperback
LanguageEnglish
EditionSecond
ISBN-101412953693
ISBN-139781412953696
PublisherSAGE Publications, Inc
Publication Year2010
DIMENSIONS
Height8.5 inch.
Length0.5 inch.
Width11.25 inch.
Weight1.68 pounds.

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