Marketing Theory: Evolution And Evaluation
ISBN : 9780471635277
Domestic Shipping: $3.99
Internation Shipping (Except United states): $16
Shipping & Tax will be calculated at Checkout.
Estimated delivery time 7-14 days.
International delivery time 2 to 4 weeks.
This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.
- Marketing Theory
Product dimensions : 9.39x0.7x6.22 inches
Product weight : 1.05 pounds
Write a review
Note: HTML is not translated!
Rating: Bad Good
Enter the code in the box below: