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The Handbook Of Marketing Research: Uses, Misuses, And Future Advances
Publisher: SAGE Publications, Inc
SKU: DADAX141290997X
ISBN : 9781412909976
Condition : New
SKU: DADAX141290997X
ISBN : 9781412909976
Condition : New
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$164.41
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The Handbook of Marketing Research: Uses, Misuses, and Future Advances
The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
Specification of The Handbook of Marketing Research: Uses, Misuses, and Future Advances
GENERAL | |
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Author | Rajiv Grover |
Binding | Hardcover |
Language | English |
Edition | 1 |
ISBN-10 | 141290997 |
ISBN-13 | 9781412909976 |
Publisher | SAGE Publications, Inc |
Publication Year | 2006 |
DIMENSIONS | |
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Height | 7.5 inch. |
Length | 1.5 inch. |
Width | 10.25 inch. |
Weight | 3.13 pounds. |
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