A Guide To Empirical Research In Communication: Rules For Looking
SKU: DADAX0761922229
ISBN : 9780761922223
Condition : New
Shipping & Tax will be calculated at Checkout.
US Delivery Time: 3-5 Business Days.
Outside US Delivery Time: 8-12 Business Days.
A Guide to Empirical Research in Communication: Rules for Looking
Written in a conversational tone and illustrated throughout with interesting examples, A Guide to Empirical Research in Communication is an easy-to-understand and refreshing introduction to the topic. Class tested for several years, this text engages students in the research process. John Sumser explains difficult scientific and statistical concepts in a simple, straightforward manner and looks at how the rules of looking are applied in four different areas of study: field research, experimentation, survey research, and content analysis. The examples presented will cause students to think about how research methods are applied to real-life situations. The author's easy writing style lends both interest and clarity to this introductory communication text.
Specifications of A Guide to Empirical Research in Communication: Rules for Looking
GENERAL | |
---|---|
Author | John R. (Robert) Sumser |
Binding | Paperback |
Language | English |
Edition | 1 |
ISBN-10 | 0761922229 |
ISBN-13 | 9780761922223 |
Publisher | SAGE Publications, Inc |
Number Of Pages | 248 |
Publication Date | 2000-10-17 |
DIMENSIONS | |
---|---|
Height | 9 inch. |
Length | 6 inch. |
Width | 0.56 inch. |
Weight | 0.76 pounds. |
Write a review
Your Name:
Your Email:
Your Review:
Note: HTML is not translated!
Rating: Bad Good
Enter the code in the box below: