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Advertising & IMC: Principles And Practice, 9th Edition (Hardcover)
Publisher: Routledge
SKU: SONG0132163640
ISBN : 9780132163644
Condition : Used
SKU: SONG0132163640
ISBN : 9780132163644
Condition : Used
Price:
$24.00
Condition :
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US Delivery Time: 3-5 Business Days.
Outside US Delivery Time: 8-12 Business Days.
<>An accessible and well-written approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
Features :
- Advertising & IMC: Principles and Practice, 9th Edition by Sandra Moriarty, Nancy Mitchell, William D. Wells (2011) Hardcover
Product dimensions : 11.27x1.18x8.77 inches
Product weight : 3.4 pounds
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