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Advertising: Principles And Practice (7th Edition)
Publisher: Routledge
SKU: DADAX0131465600
ISBN : 9780131465602
Condition : New
SKU: DADAX0131465600
ISBN : 9780131465602
Condition : New
Price:
$14.32
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US Delivery Time: 3-5 Business Days.
Outside US Delivery Time: 8-12 Business Days.
Advertising: Principles and Practice (7th Edition)
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.
Specifications of Advertising: Principles and Practice (7th Edition)
GENERAL | |
---|---|
Author | William D. Wells, Sandra Moriarty, John Burnett |
Binding | Hardcover |
Language | English |
Edition | 7th |
ISBN-10 | 0131465600 |
ISBN-13 | 9780131465602 |
Publisher | Prentice Hall |
Number Of Pages | 624 |
Publication Date | 2005-05-29 |
DIMENSIONS | |
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Height | 10.88 inch. |
Length | 8.66 inch. |
Width | 1.33 inch. |
Weight | 3.35 pounds. |
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