Consumer Behavior

$614.53 New In stock Publisher: Brand: South-Western College Pub
SKU: DADAX0324271972
ISBN : 9780324271973
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Consumer Behavior

CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.

Specification of Consumer Behavior

GENERAL
AuthorRoger D. Blackwell
BindingHardcover
LanguageEnglish
Edition10
ISBN-100324271972
ISBN-139780324271973
PublisherSouth-Western College Pub
Publication Year2005
DIMENSIONS
Height8.75 inch.
Length1.25 inch.
Width11.25 inch.
Weight3.55 pounds.

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