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Essentials Of Marketing, 12th Edition

$178.84 New In stock Publisher: McGraw-Hill/Irwin
SKU: DADAX0073404810
ISBN : 9780073404813
Condition : New
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$178.84
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Tags: DADAX0073404810, 0073404810, 9780073404813, Essentials of Marketing, 12th Edition, McGraw-Hill/Irwin Products, Business, Economics & Law Products
Essentials of Marketing, 12th Edition

Essentials of Marketing, 12th Edition

This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e- and all of the other teaching and learning materials that accompany it - will satisfy your customers

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