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International Business Communication
Publisher: Harpercollins College Div
SKU: SONG0673460916
ISBN : 9780673460912
Condition : Used
SKU: SONG0673460916
ISBN : 9780673460912
Condition : Used
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$18.99
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International Business Communication
International Business Communication
Addressing communication on a global scale, this text introduces a comprehensive system by which business can be conducted across cultures. The text's premise is that by following a framework for asking the right questions, students can develop the skills needed to communicate in international business. Using a system known as the LESCANT model, the book encourages the assessment of needs in any international business interaction by isolating and evaluating those aspects of culture most likely to affect communication.
Specification of International Business Communication
GENERAL | |
---|---|
Author | Victor, David A. |
Binding | paperback |
Language | english |
Edition | 1st Edition |
ISBN-10 | 673460916 |
ISBN-13 | 9780673460912 |
Publisher | Harpercollins College Div |
Publication Year | 1997 |
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