Business-to-Business Marketing: A Strategic Approach
SKU: DADAX0803959648
ISBN : 9780803959644
Condition : New
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Business-to-Business Marketing: A Strategic Approach
About the Author Leyland Pitt is the Dennis Culver EMBA Alumni Chair of Business, Beedie School of Business, Simon Fraser University, Vancouver, Canada, and also Affiliate Professor in Industrial Marketing at the Royal Institute of Technology, Stockholm, Sweden. He has also taught on executive and MBA programs at schools such as the Graham School of Continuing Studies (University of Chicago), Columbia University Graduate School of Business, Rotterdam School of Management, and London Business School. His work has been published in such journals, as Information Systems Research, Journal of the Academy of Marketing Science, Sloan Management Review, California Management Review, Communications of the ACM, and MIS Quarterly (which he also served as Associate Editor). Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships.
Specification of Business-to-Business Marketing: A Strategic Approach
GENERAL | |
---|---|
Author | Morris, Michael H. |
Binding | hardcover |
Language | english |
Edition | 3rd |
ISBN-10 | 803959648 |
ISBN-13 | 9780812 |
Publisher | SAGE Publications, Inc |
Publication Year | 29-03-2001 |
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